"The future development of Chinese film market should not only be bigger and stronger, but most importantly, Chinese films must go out," said award-winning director Zhang Yimou at a press conference
"We must also let Chinese culture, Chinese works and Chinese sentiments reach the world. People who love movies, from all over the world, should come to see and enjoy our films. Only when we've achieved this can we say that Chinese films have a strong influence and that we have contributed our part to the betterment of humanity and the world," shared Zhang, who also is serving as the jury president for the 13th Tiantan Award of this year's festival.
Ten awards, including best feature film, best director, best artistic contribution, best leading actor, and best leading actress, will be announced at the closing ceremony on April 29.
