The 16th Hangzhou Cultural & Creative Industry Expo came to a close in Hangzhou, Zhejiang province, on Monday, with many deals having been struck.
Featuring exhibitions, forums, trade fairs and award
ceremonies, the expo had around 3,800 exhibitors from 40 countries and regions, including the United Kingdom, Italy, France, Germany, Spain, the Netherlands, Switzerland, the Czech Republic and Japan.
The four-day event also attracted over 100 million visitors, both online and on-site, and witnessed the inking of projects and agreements worth a total of 2.12 billion yuan ($307 million).
In addition to hosting six themed exhibitions on foreign cultures, the event gathered more than 350 globally renowned brands such as Pinocchio, Smiley and Buti. Sister cities and cultural organizations from across the country were invited to attend dand promote themselves.
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